The influence of Emotion on storytelling: the very first steps to create appealing stories by Anastasia Gurova

If we think about the last decades, every type of media has become much more story-centric. Digital media, visual media, written media, even journalism or advertising use stories to help sell better.  But why are stories so relevant, why do we need them?

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If we think about the last decades, everything has become much more story-centric, digital media, visual media, written media, even journalism or advertising uses stories to help themselves sell better

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