In December 2020, more attention in media has been given to voices speaking against Tech Giants practices that are perceived to create closed, monopolised systems for advertising channels. Specifically, in the ad pipeline questioned, a large tech party is a representative for users as well as for businesses which try to sell their products. In that regard, a wave of lawsuits has emerged against large players, such as Facebook and Google.
In particular, Dina Srinivasan, a law graduate who used to work as a digital advertising executive, in 2014 questioned Facebook tracking system on and beyond the platform for more targeted advertising. Now Ms. Srinivasan is a consultant in the Texas attorney general’s office working on the investigation into Google. She insists that Google dominance in the market creates little space for other players to challenge the status quo in the domain.
Original text from The New York Times selected by Andrej Skolkay, SCM