Facebook scandal with data and Cambridge Analytica
Cambridge Analytica, a Data Analysis Company used an application developed by Dr. Aleksander Kogan to gain access to the profile data of about 270,000 Facebook users. With the help of Amazon‘s Mechanical Turk, it took advantage of a platform where participants received a small amount of $ 1 to $ 2 for completing a poll. With this step, Cambridge Analytica had access to the personal data of up to 87 million facebook users. This vast amount of sensitive data was used by Cambridge Analytica to help shape the political profile of the OCEAN model. Modeal OCEAN is a well-known concept of personality psychology.
